Custom Ecommerce Platform VS. Off-the-Shelf Solutions

Modern retail relies heavily on e-commerce platforms. These platforms are the only way to reach customers outside of local areas and maximize sales. While off-the-shelf solutions like Shopify or WooCommerce are great for some, other companies require a more…specialized approach. That’s where our custom e-commerce platforms come in.

A custom ecommerce platform is built from the ground up to meet a business' specific needs. Unlike generic platforms, custom options offer flexibility in design, functionality, and integrations (two softwares working together). Using a custom platform, your company will be able to create unique user experiences and, statistically speaking, drive up your sales.

All of that being said, custom e-commerce platforms are ideal but not necessary for every company; but for a business with complex requirements and unique models, they are essential.

Off-the-shelf platforms are easy to set up and cost-effective initially; however, they often come with limitations. Some companies are okay with this. MediaWave Innovations also offers more affordable options for small startups or local businesses that do not require a custom platform.

Whether you decide to go with a custom platform, or an off-the-shelf option, MediaWave Innovations’ digital solutions ensure that the digital side of your business is future-proof, adaptable, and capable of delivering exactly what your customers need—no compromises required. Imagine a website integrated with a company admin dashboard customized specifically to your liking--we will provide!

What sets MediaWave Innovations apart in the realm of custom web design is our commitment to one-on-one communication and your operations. Unlike many agencies that focus solely on the front end of your business: “Our team’s mission is to not only drive up your sales but to understand and automate the ins and outs of your company’s operations.” - Owen Strom (MediaWave Innovations)